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Unveiling the Top 10 Social Media Trends for 2024!

Social media is ever-changing, and 2024 promises a shift towards originality and transparency. Explore the trends that will shape your social media strategy in the coming year!



#1: Long-form Content Returns:

  • Short-form content on TikTok and Instagram evolves into longer, more original formats.

  • Creators and brands embrace creativity with extended videos, providing a new dimension to storytelling.


#2: Influencers Use Product Placement:

  • The subtle power of product placement gains momentum.

  • Brands experiment with affiliate marketing through influencers, creating organic conversations around products.


#3: TikTok Enters Its “FaceTime” Era:

  • TikTok shifts towards casual, off-the-cuff storytelling for deeper connections.

  • Audiences crave more "FaceTime" with influencers, emphasizing companionship over entertainment.


#4: More AI Integrations:

  • Brands adopt AI into software, creating AI-inspired filters and tools.

  • The conversation around AI influencers and concerns about originality continue to grow.


#5: Nostalgia Core:

  • Brands embrace the nostalgia trend, inspired by Gen Z's resurgence of 90s and Y2K fashion.

  • Expect throwback content and "vintage" promotions for effective, relatable marketing.


#6: Keyword Search & SEO Take Center Stage:

  • Gen Z relies on TikTok and Instagram for search, emphasizing the importance of keywords.

  • Brands optimize content for discovery, reflecting a shift in internet topic exploration.


#7: More Selectivity With Platforms:

  • Brands prioritize quality over quantity, becoming more selective with posting platforms.

  • A consistent posting schedule remains crucial, focusing on impactful platforms for brand growth.


#8: Storytelling Is Less Linear:

  • Storytelling takes an unconventional turn, with ends of stories starting first and multiple story arcs happening simultaneously.

  • Brands leverage this trend to create engaging content with a deeper impact.


#9: Gated Content:

  • Gated content gains popularity for deeper connections and content ownership.

  • Creators explore exclusive content strategies, seeking to monetize and connect with loyal followers.


#10: Instagram Doubles Down on Gen Z:

  • Instagram usage increases for both Millennials and Gen Z.

  • Meta focuses on Gen Z in Instagram Trend Talks, indicating a strategic move towards this demographic.


Embrace the future of social media with these trends, and stay ahead in the dynamic landscape of 2024!


If you'd like to learn more about social media and how to improve your business's online prescence, check out on of our Educational Classes or our personalized One-on-One Coaching. You can also follow us on Instagram for more tips, tricks and ideas!

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