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Tricks, Treats and Trending Posts: How to use Halloween to boost your brand.

This Halloween, your brand deserves more than a pumpkin emoji post. Halloween is the ultimate excuse to shake up your content strategy and have a little fun. Seasonal content is a surefire way to bring personality, playfulness, and viral potential to your feed. Here are the tricks (and treats) you need to pull it off:

Stories

Stories are quick, playful, and made for seasonal moments like Halloween. With just 24 hours before they vanish, they create a sense of urgency that pushes your audience to interact on the spot. Here are some ways to utilize them efficiently:


  • Limited-Time Offers: Frame your discount, bonus, or freebie as a “Halloween treat.” Phrases like “Available until the clock strikes midnight” add urgency and play into the spooky theme. You can also pair this with Countdown Content - Build suspense with countdown stickers or trending audios leading up to Halloween night, a special event, or a limited-time sale.


  • Interactive Polls/Quizzes: Ask your audience to pick their candy personality, vote on the best scary movie, or play a “This or That” spooky edition. It’s quick engagement that also shows off your brand’s personality.


  • Themed Tips or Tricks: Give your followers a mix of “tricks” (quick industry hacks) and “treats” (exclusive insights or perks). For example, a bakery could share “tricks for perfect pumpkin bread” paired with a coupon for a seasonal pastry.

Posts

Posts let you get creative with visuals and longer captions, making them the perfect spot to go all-in on Halloween branding. Here's a couple of ways they can play into your feed:


  • Spooky Aesthetic Posts: Think moody filters, cobweb overlays, and orange/black palettes. Even if your brand isn’t traditionally “playful,” this is your chance to test a different look without going off-brand.


TIP: Put your products/services in costume. Rename them with Halloween-inspired titles, add spooky props in photos, or create “limited-edition” seasonal variations.


  • Behind-the-Scenes Fun: Show your team carving pumpkins, decorating the office, or showing off costumes. It humanizes your brand and creates sharable, relatable content.


  • Seasonal Reel Ideas: Share themed content like “Top 5 Scary Mistakes in [Your Industry]” this positions you as an expert while leaning into the season.


  • Community Ties: Spotlight local Halloween events, give trick-or-treat safety reminders, or support a local charity drive. It’s festive, but it also shows your brand cares about the community.

Trending Content

October is prime time for viral videos and trending challenges. Give them a Halloween twist to keep your brand current while boosting reach. Let's dive into how to incorporate them onto your feed:


  • TikTok/IG Reels Trends: Watch for trending audios or dances and put your own spooky spin on them. Costumes, candy props, or themed transitions make them pop.


TIP: Every October, CapCut templates trend for Halloween. Drop your clips into these pre-made edits to ride the viral wave with minimal effort.


  • Utilize Before & After Transitions: Reveal your transformation with a trending transition. Casual clothes to costume, plain office to decked-out Halloween space, or everyday product to a “spook-ified” version.


  • POV-Style Content: Use popular POV formats to tell a story. For example: “POV: Our service saves you from a real-life nightmare.”


  • Jump Scare Reels: Quick “boo!” moments tied to trending audios work especially well when kept lighthearted and fun. Think of it as playful mischief, not actual fright.

Halloween is your chance to mix fun with strategy. Use Stories, posts, and trends to make your brand unforgettable. Don't miss out on future updates! Join our newsletter! You’ll also be the FIRST to know about our upcoming classes, new products and service offerings. Sign up Here!

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