Social media is not going away anytime soon. With the advancements of technology, it’s only getting bigger and better. At Get Social With Cait, we understand that social media can be overwhelming and quite honestly, scary. That’s why we do what we do. We help small, medium and large businesses own their social media to make it work for them, to actually see and ROI, and to grow a large audience they couldn’t do without social media channels.
We understand it’s hard to keep up with trends and updates so we compiled a list for you for 2023. Add this to your marketing calendars and let’s get the year rolling.
USER GENERATED CONTENT
This is not far off from using influencers to create content for you. Now we’re defining it and adding a price tag to it.
User-generated content (UGC) is any form of content, such as text, images, videos, or reviews, that is created and published by people who are not affiliated with the brand. UGC can be a powerful marketing tool for businesses because it is authentic and often more trusted by consumers than traditional marketing messages.
Here are a few ways that businesses can use UGC:
Share UGC on social media: Brands can repost user-generated content on their own social media accounts to showcase their products or services in a more authentic way.
Use UGC in advertising campaigns: Brands can use user-generated content in their advertising campaigns to showcase real-life usage of their products or services.
Display UGC on a brand's website: Brands can feature user-generated content on their website to give visitors a sense of what it is like to use their products or services.
Encourage UGC creation: Brands can encourage customers to create user-generated content by running contests or campaigns that ask them to share their experiences with the brand.
It is important to obtain permission from the creator of the UGC before using it and to credit them appropriately.
YouTube Shorts are short-form videos that are 15 seconds or less in length and are designed to be watched on the YouTube app. Here are a few ways that businesses can incorporate YouTube Shorts into their marketing plan:
Use YouTube Shorts to showcase products or services: Brands can use YouTube Shorts to quickly demonstrate how their products or services work or to highlight key features.
Use YouTube Shorts to share behind-the-scenes content: Brands can use YouTube Shorts to give their audience a sneak peek into what goes on behind the scenes at their company.
Use YouTube Shorts to tell a story: Brands can use YouTube Shorts to tell a story about their products or services in a creative and engaging way.
Use YouTube Shorts to drive traffic to other channels: Brands can use YouTube Shorts to drive traffic to their website or other social media channels by including links in the video description or by promoting the video on other platforms.
Use YouTube Shorts to engage with viewers: Brands can use YouTube Shorts to start a conversation with their audience by asking questions or soliciting feedback in the video description or comments.
It is important to optimize YouTube Shorts for mobile viewing and to use relevant keywords in the title and description to improve the visibility of the videos in search results.
But don’t worry, you don’t need to create separate content for YouTube Shorts. You can edit your current reel or TikTok to fit into the 15 seconds of Youtube shorts and voila. We suggest being consistent with this as you wouldn’t any other social media platform.
BRAND ARE TURNING TO TIKTOK AND LINKEDIN
TikTok and LinkedIn are both popular social media platforms that are being used by brands for marketing purposes.
TikTok is a short-form video platform that is particularly popular among younger users. Brands can use TikTok to create engaging and entertaining content that resonates with their target audience.
LinkedIn is a professional networking platform that is used by many businesses to connect with other professionals, recruit employees, and share industry news and insights. Brands can use LinkedIn to showcase their products or services, share company updates, and engage with their audience through discussions and content.
It is important for brands to understand the unique features and audience of each platform and to create content that is relevant and appropriate for that platform.
LinkedIn also released auto scheduling for businesses to make planning your posts easier.
Let’s face it. TikTok will not be going away anytime soon. And while others want to knock on the social media platform, it still draws millions of users and viewers daily. Why not use it to promote your business.
TikTok is a short-form video platform that is particularly popular among younger users. Brands can use TikTok to create engaging and entertaining content that resonates with their target audience. Here are a few ways that brands can use TikTok:
Create branded hashtag challenges: Brands can create branded hashtag challenges to encourage users to create and share videos using the brand's products or services.
Collaborate with TikTok creators: Brands can collaborate with popular TikTok creators to create sponsored content that features their products or services.
Use TikTok ads: Brands can use TikTok's paid advertising options to reach a larger audience with their content.
Utilize TikTok's features: Brands can use TikTok's unique features, such as music, filters, and special effects, to create creative and engaging content.
Engage with users: Brands can engage with their audience on TikTok by commenting on and liking user-generated content and responding to comments and questions on their own videos.
It is important for brands to understand the tone and style of content that is popular on TikTok and to create content that fits in with that. Brands should also be aware of TikTok's community guidelines and ensure that their content follows them.
PAY MORE ATTENTION TO LINKEDIN CONTENT
LinkedIn is a professional networking platform that is used by many businesses to connect with other professionals, recruit employees, and share industry news and insights. Here are a few ways that brands can use LinkedIn:
Create a company page: Brands can create a company page on LinkedIn to showcase their products or services, share company updates, and attract followers.
Share valuable content: Brands can share valuable content, such as industry insights, company news, and thought leadership articles, on their LinkedIn page to engage with their audience and establish themselves as a thought leader in their industry.
Use LinkedIn Ads: Brands can use LinkedIn's paid advertising options to reach a targeted audience with their content.
Engage with users: Brands can engage with their audience on LinkedIn by commenting on and liking user-generated content and responding to comments and questions on their own posts.
Use LinkedIn to recruit employees: Brands can use LinkedIn to post job openings and search for potential candidates.
LinkedIn just released an update that allows you to schedule all your content on LinkedIn. Use this to create engaging and informative content.
It is important for brands to understand the professional nature of LinkedIn and to create content that is appropriate for a business audience. Brands should also be sure to optimize their company page and content for search to increase its visibility on the platform.
ACTIVELY ENGAGE WITH YOUR AUDIENCE
Actively engaging with your social media audience can help to grow your business in a number of ways:
Builds brand loyalty: By actively engaging with your audience, you can build stronger relationships with your customers and create a sense of community around your brand. This can lead to increased brand loyalty and customer retention.
Increases reach and visibility: When you engage with your audience, their friends and followers may also see your content, which can help to increase the reach and visibility of your brand.
Improves customer satisfaction: Actively engaging with your audience allows you to address any concerns or issues they may have in a timely manner, which can improve customer satisfaction.
Increases website traffic: By including links to your website in your social media posts and responding to comments and questions, you can drive traffic to your website and increase the chances of converting those visitors into customers.
Provides valuable insights: Engaging with your audience allows you to gather valuable insights and feedback about your products or services, which can help you to improve and better meet the needs of your customers.
Overall, actively engaging with your social media audience helps to create a positive brand image and can lead to increased customer loyalty, reach, and business growth.
KEYWORD SEARCH AND SEO
Here are a few ways to add keywords and optimize your TikTok and Instagram videos for search and SEO:
Include relevant keywords in your video titles and descriptions: Use relevant keywords in your video titles and descriptions to help your videos show up in search results.
Use hashtags: Use relevant hashtags in your video titles and descriptions to make it easier for users to discover your videos.
Optimize your profile and bio: Include relevant keywords in your profile and bio to make it easier for users to find your profile in search results.
Use video tags: Use video tags on TikTok and Instagram to help your videos show up in search results for relevant keywords.
Use appropriate metadata: Make sure to use appropriate metadata, such as the title, description, and tags, for your videos to help them rank higher in search results.
By including relevant keywords and optimizing your profile and videos for search, you can increase the visibility of your content on TikTok and Instagram and attract more views and followers.
These are just a few of the social media trends you need to be aware of in 2023. By staying ahead of the curve, you'll be able to capitalize on these opportunities and give your brand a competitive edge.
Does this all sound overwhelming? Don’t worry, we’ve got you. We have a talented team who is ready to implement some or all of these hot trends to make 2023 the best year you’ve had with your business or brand.