If you’re feeling the sting of low engagement, you are not alone. Users across the platform share in your pain!
Before we get into the nuts & bolds of engagement, let’s define what it is!
ENGAGEMENT IS AN UMBRELLA TERM FOR ANY WAY IN WHICH A FOLLOWER INTERACTS WITH YOUR CONTENT.
Shares (to stories & DM’s)
Link in bio clicks
Interactions on Stories stickers (polls, emoji slider, question, etc.)
THE BAD NEWS?
It’s true. Ever since the introduction of Reels, single-image & carousel post engagement is down for all users across the platform.
Why? There are a few factors including a general sense of social media burnout, Reels stealing away the time users used to spend scrolling the main feed or watching stories (only so many hours in a day, ami right?) but, the biggest reason?
Our good old frienemy - the algorithm.
Remember when the pandemic hit, & we were all stuck inside mindlessly scrolling, unable to go out & create all the classic content we used to make about our lives? We were bored, we were trapped.
Then TikTok entered the chat.
Instead of a home feed like Instagram or Facebook, TikTok uses a For You Page of videos served up by an algorithm. And the rest, is dance routine history.
TikTok blew up, & Instagram felt the hit. Desperate to claw their way back into their former market share, Instagram created Reels & have been testing their version of algorithm-generated content in your feed.
THE GOOD NEWS?
It is not personal! With a few tweaks to your methods, you can give your engagement the boost it needs to land right in front of your target audience.
Every social media manager out there is encouraging you to make Reels & for good reason! They lend themselves to discoverability + reach much better than static posts.
HERE AT GET SOCIAL, WE HAVE A DIFFERENT TAKE.
Whether you're making Reels, single image posts, or carousels, it’s never been more critical to cater to your niche. The more topic-specific a piece of content is, the better the algorithm will be at categorizing it, & serving it up to the right audience. How do you do that?
Just like websites use SEO, Instagram uses keywords to help identify what the content is about & conversely, who might find it interesting.
Think about this when writing your caption, selecting your hashtags, and writing you Bio.
Now that you understand what engagement is & how to optimize your content, you can grow an authentic, relevant audience that can’t wait to engage with your posts!
STILL NOT SURE WHERE TO START?
Schedule a no cost, pressure free discover call with us today & learn how we can create a customized plan to make your engagement go off the charts!