'Humanize your business: Social media enables you to turn your business into an active participant in your market. Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust.'
Define Your Goals:
What are you trying to accomplish? Are you trying to get more exposure? Or convert potential clients? Knowing your goals helps you create content that is consistent.
Use Your Potential:
What are you good at...are you a great story teller? Embrace that and put it into your captions!
Learn Something New:
I always tell my clients to Google, YouTube, or follow other influencers to educate themselves further in their field.
Embrace Your Mistakes:
Putting yourself out there is scary, and it can feel worse when you make a mistake, but, that's the only way to really learn and grow!
Humanize Your Brand:
I cannot stress this enough! People want to feel a connection with a brand, don't just post all work! Showcase the face behind the screen and give them someone to relate to.