Intro to Instagram for Business: Learn the Essentials

Instagram can be a powerful tool for building awareness, connecting with customers, and growing your business. But when you are unsure what to post or how everything works, it can quickly feel overwhelming.

In this beginner-friendly class, Cait will walk you through the essentials of using Instagram for business. You’ll learn how to optimize your profile, understand the platform’s main features, and create content that supports your goals.

Whether you are starting a new business account or have been posting without a clear direction, this class will help you feel more confident and intentional on Instagram.

What we’ll cover:

• Setting up and optimizing your business profile

• Understanding posts, carousels, Stories, Reels, and Highlights

• Choosing content pillars for your business

• Creating content that connects with your ideal audience

• Writing stronger captions and calls to action

• Using tags, locations, keywords, and hashtags

• Understanding basic Instagram Insights

• Building a simple and realistic content plan
  

Who should attend:

This class is perfect for small business owners, entrepreneurs, and team members who are new to Instagram or want a better understanding of how to use it for business.

Requirements:

Bring your phone with the Instagram app downloaded and access to your business account so you can follow along during class.

Light snacks and drinks will be provided.