Get Social: The Instagram Starter Series

Posting consistently is one thing. Knowing what to post, why you’re posting it, and how it all connects back to your business is another.

This 8-week Instagram course is designed to help you build the foundation behind your content so you’re not opening the app every week wondering, “What am I supposed to post?”

You’ll meet weekly for eight weeks, alternating between hands-on, in-person classes and online Office Hours sessions.

During each in-person class, Cait will teach you the next piece of your Instagram strategy and help you apply it directly to your own business. You’ll build your profile, goals, audience, content pillars, ideas, posting plan, and actual content as you go.

The following Tuesday, you’ll meet online for Office Hours. These sessions are focused on implementation: reviewing the previous lesson, going over homework, answering questions, working through anything that feels stuck, and deciding what you should focus on next.

You’ll also have access to a private Facebook group throughout the full eight weeks and the ability to email questions between sessions when you need additional support.

Instead of attending one class, taking a bunch of notes, and trying to figure out the rest on your own, you’ll spend eight weeks learning, implementing, getting feedback, and building an Instagram system that works for your business.

What You’ll Learn

• How Instagram fits into your business and marketing goals

• How to optimize your Instagram profile

• Understanding your audience and setting clear goals

• Building content pillars for your business

• Turning your pillars into repeatable content ideas

• Understanding Reels, carousels, posts, Stories, and Highlights

• Creating a realistic content plan and posting routine

• Writing stronger hooks, captions, and calls to action

• Creating and publishing Instagram content

• Using keywords, tags, locations, and hashtags

• Understanding basic Instagram Insights

• Building a repeatable system for planning, creating, and posting content

Your 8-Week Course Includes

• Four hands-on, in-person classes with Cait

• Four online Office Hours sessions

• A private Facebook group for questions, feedback, homework help, and support throughout the course

• The ability to email questions between sessions

• Personalized feedback on your Instagram

• Homework and actionable next steps between sessions

• Weekly accountability and implementation help

• Support troubleshooting questions and roadblocks

• A community of local business owners learning alongside you

• Your own Instagram content pillars, idea bank, posting plan, and content system built throughout the course

Who Should Attend

This course is perfect for business owners and entrepreneurs who want to manage their own Instagram but feel stuck when it comes to what to post, how to create content consistently, or how to turn Instagram into an actual strategy instead of another item on their to-do list.

You do not need to be good at Instagram before you join. That’s what we’re building together.

This isn’t a class where you take notes and hope you remember everything later. You’ll spend eight weeks learning, implementing, asking questions, getting feedback, and creating a system you can continue using long after the course ends.

Requirements

• An active Instagram account for your business or brand

• A smartphone with the Instagram app installed and updated

• Access to your Instagram login information

• A laptop or tablet is encouraged for planning exercises

• No previous Instagram experience required

• Instagram Edits downloaded before the final in-person class

• A free Canva account, used minimally throughout the course

Course Schedule

Week 1 - Tuesday, October 13 | 10:30 AM–12:30 PM

In-Person Class 1: Instagram Foundations

Week 2 - Tuesday, October 20 | 10:30–11:30 AM

Online Office Hours: Instagram Foundations

Week 3 - Tuesday, October 27 | 10:30 AM–12:30 PM

In-Person Class 2: What Should I Actually Post?

Week 4 - Tuesday, November 3 | 10:30–11:30 AM

Online Office Hours: Brand + Content Ideas

Week 5 - Tuesday, November 10 | 10:30 AM–12:30 PM

In-Person Class 3: Build Your Instagram Content Plan

Week 6 - Tuesday, November 17 | 10:30–11:30 AM

Online Office Hours: Content Plan + Caption Help

Week 7 - Tuesday, November 24 | 10:30 AM–12:30 PM

In-Person Class 4: Create It. Post It.

Week 8 - Tuesday, December 1 | 10:30–11:30 AM

Online Office Hours: Posting + Final Review